Product Launches
The Flex Catalog
The Flex Catalog is an unlimited subscription product within TPT's overarching product for schools and districts, TPT School Access. In order to successfully launch this product, TPT's Seller audience needed to be educated on its benefits and many complexities so that they would opt-in their stores. For this launch, I led the narrative and messaging strategy, as well as content development.
Personalized Search Education
TPT recently launched personalized search on its marketplace. Since this was a significant update to TPT's search algorithm, its launch required a careful and comprehensive content strategy to support sellers through this change. I partnered closely with TPT's product marketing team to craft the narrative, messaging, and content pieces to support this launch.
